Why Office 365 Endures
Microsoft's Office has been a staple of business and organizations since it was first created. From a historical context, Office's popularity can be traced back to its ties to Microsoft Windows.
Windows is still the world’s most used business OS and Office is still tied to it. But as businesses embrace content collaboration workflows that don't require a desktop or laptop to perform office-like tasks, Microsoft needed to change its strategy or watch as businesses considered removing Office from its daily practices.
While Google put up an enormous competition with Google Docs and its email offerings for business, Microsoft's Office 365 has helped Office bounce back into use. That resurgence might have been expertly calculated as the company's development teams tied together a list of growing business needs that were quickly evolving with collaboration tools, online storage and other cloud-based technologies.
Yet, few have focused on the one factor that has helped Microsoft the most – habit. Yesterday, Nir Eyal posted great piece on LinkedIn called 'The Limits of Loyalty: When Habits Change, You're Toast' that recalled a conversation he had with his wife as she declared, 'I'll never quit Microsoft Office.'
Eyal, author of Hooked: How to Build Habit-Forming Products, is an expert on understanding software habits and how they form. In his 'Hook Model,' Eyal describes a four step process in how users get a document, the need for Office to open that document, opening the document with Office and then reinvesting themselves in the software that they've purchased.
It’s a great read since the author also breaks down Microsoft's challenges with millennials not having Office habits, how free software like Google Docs threaten the latter end of his Hook Model and how content collaboration is changing the psychology of how we use content creation products. And it makes you view the rise of Office 365 and its expansion across tablets and other devices in a different way. While Microsoft Office is still the business standard for content creation, even an old dog can learn new tricks (and Microsoft might need to call Eyal for some consultation).